Case Study
Alex Smith* – Jewellery Store Owner
The Jeweller
Alex Smith is an experienced jewellery business owner who has been operating in the industry for the past 12 years. They began their career working within established jewellery retailers before transitioning into running their own independent jewellery store and workshop as their reputation, client base, and lifestyle priorities evolved.
As the business grew, Alex expanded into higher-value custom pieces, repairs, and retail sales, which increased both turnover and complexity across tax, inventory, cash flow, and staffing.
How Alex Smith found Touchstone Tax and Advisory
Alex was referred to Tony Enriquez and Touchstone Tax and Advisory in 2020 by another business owner. They were looking for a firm that could provide comprehensive tax planning and accounting support, particularly as the business scaled and stock investment increased.
Previously, Alex had worked with a local accountant who handled basic compliance, but as revenue, stock levels, and operational risk grew, they realised they needed more strategic advice. They wanted a proactive adviser who could help structure the business efficiently, manage cash flow, plan for tax obligations, and support long-term growth.
Alex also wanted certainty around important tax deadlines and reporting obligations to avoid unnecessary penalties or surprises.
Why was Touchstone Tax and Advisory different to Alex’s previous accountant?
Alex was impressed by the level of service provided by Tony and the Touchstone team. Tony took the time to understand the operational realities of running a jewellery business, including inventory management, seasonal sales cycles, staffing costs, and capital purchases.
Rather than simply preparing tax returns, Tony worked proactively to identify opportunities for tax efficiency, improved cash flow management, and smarter business structuring. Alex also valued Tony’s willingness to introduce trusted professionals when specialist advice was required, including legal and financial specialists.
The Result
Alex is extremely satisfied with the support received from Touchstone Tax and Advisory and would confidently recommend them to other jewellers and retail business owners seeking proactive, strategic accounting and tax advice.
* Please note that Alex Smith’s name and identifying details have been changed to protect the confidentiality of our valued client.
Contact Us
For more information or to talk with a qualified accountant about your accounting requirements.
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